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SEO

SEO (Search Engine Optimization) for a Shopify website is super important because it directly impacts how easily people can find your products through Google and other search engines — and that means more traffic, higher ROI, and more growth without paying for every click. Here's why it matters:

1. Organic Traffic = Free, Targeted Visitors

  • SEO helps your site appear in Google when people search for products like yours.

  • Unlike ads, organic traffic is free and often more trusted by users.

2. Lower Customer Acquisition Costs

  • Paid ads can get expensive fast — SEO gives you a sustainable way to drive traffic.

  • Good SEO pays off long-term, even when your ad budget is paused.

3. Competitive Edge

  • If your competitors are ranking and you’re not, you’re missing sales.

  • But if you rank and they don’t? That’s a massive advantage.

4. Higher Click-Through Rates (CTR)

  • Ranking high in search results builds trust and credibility.

  • The probability that people click on you is highest if your title/description is optimized and you appear relevant.

5. Improves Site Structure & UX

  • SEO best practices push you to improve:

    • Page speed

    • Mobile-friendliness

    • Navigation and structure

 

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